Product DevelopmentOverview of our product development business
Product development flow
Product development taking full advantage of the know-how of a specialized trading company
We are committed to developing products by strategically taking quality and prices into account based on our clients’ needs. Japell’s unrivaled quality and price.We are incorporating our know-how into item development, in order to meet all kinds of needs of pets and their owners and those expected of retail stores.
Private brand
Develop original products with the capabilities to gather and analyze information
Japell is making the best use of its capabilities to gather information as a trading company.Private brand development is one of the activities that reflect real consumption trends learned from our antenna shops.Additionally, we help our clients in developing their own original products (store brands) tailored specifically to their needs by fully utilizing our know-how fostered as a general trading company specialized in pets.
There are as many as 1,300 private brand products developed through our know-how. They include basic products that can be supplied to any store, products designed to achieve low prices while maintaining high quality, competitively priced products specifically intended for specialized stores and original brand products such as partner foods.
Overseas partner brand
Provide products that reflect the wisdom of the United States, one of the leading nations in terms of pets
We partner with the largest manufacturer based in the United States, one of the leading nations in terms of pets, in order to import and supply carefully selected pet foods through our own channel.Among these pet foods, “SELECT BALANCE High Quality Food” is one of the core products.We supply products other than pet foods to the sales network throughout Japan.
